In-App Shopping is a new feature that YouTube Shorts is trying, according to a Financial Times article. YouTube viewers may purchase the items while perusing their channels, just as on TikTok and Instagram.
YouTube is Testing with Short form Affiliate and Shopping Features.
Next year, individuals from the United States, Australia, Brazil, Canada, and India may anticipate this new feature. According to reports, the function will soon be made available in other nations. YouTube creators will receive a part of the ad revenue of up to 45% once the show is launched. It is another option to make money with YouTube.
YouTube introduced shoppable advertising in 2020, and live-stream shopping followed in 2021. In 2022, the video-sharing network will launch an online store.
YouTube plans to introduce an affiliate marketing system in addition to the new purchase option, which will pay a selected group of video producers a share of sales from promoting certain items.
Michael Martin, the general manager of YouTube Shopping, claims:
As opposed to a paid-placement model or a more conventional advertising approach, it is largely an endorsement model.
Also speaking to the Financial Times,
“Our objective is to concentrate on the best market-available monetization opportunities for YouTube Creators.”
This capability will be made available to a huge number of content producers globally in early 2023 while the YouTube Affiliate Marketing programme is still in the trial phase.
Similar to this, TikTok launched the in-app shopping function last week in the US. In the UK and Indonesia, this function was already accessible. With this feature, customers may make purchases through the links in the ads without ever leaving the app.
Sadly, Facebook will stop offering live shopping at the end of this year. Users may still use the Facebook Live feature, but online store owners are unable to display and tag items. As a result, TikTok and YouTube Shorts are in direct rivalry.
